Tuesday, December 2, 2008

search engine marketing


When you think of search engines on the net you usually think of google,as its the most popular. But there are many other search engines such as:
yahoo(global)
microsoft live(global)
ask.com(global)
onkosh(arabic)
yandex(russia) are forms of internet marketing that allows internet users to access websites fast and easily by increasing their visibilityin search engine result pages. If you didnt have a search engine it wouldnt be near possible to find your favourite sites like bebo for aaaaaaaages! since 2006 search engine popularity has risen 62%. They are very popular with businesses as 82% of them use the internet as their means of communication and advertising. The search engine itself prioritises the websites in order of importance and content. Websites may also pay to appear on the top left hand side of the search results,but must pay for every hit the site gets and pay to hold its position at the top as someone could easily take their place if the price is right!! There are legal and illegal ways of appearing top of the pops on the search results but BMW found out the hard way. Ithink the beauty of search engines is that no matter how vague of how precise the search topic is,chances are your going to find it no problem! Google has also started an ingenius idea of image news and maps search which narrows down the search again. INGENIUS!!! in my opinion its a brilliant idea and helps alot with college stuff!

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